Updates & Insights

Brand Strategy

A brand identity helps create a voice for your brand and creates an image of the company inn the minds of consumers. When your company has a clear brand identity it’s easier for clients to understand what products and services your company has to offer.

Promotional Product Advertising

A marketing strategy usually consists of budgets and an execution plan to land new clients, create brand awareness and boost sales revenue. The techniques used usually fall into the categories of traditional advertising, such as radio commercials and billboards, or online advertising, such as website banner ads. Read More »

Psychographics vs Demographics

Tags: Marketing

As a marketer, you’re undoubtedly familiar with and use demographic data on a daily basis.  The lesser-known but equally valuable research segment you need to be aware of and also incorporating is psychographics.  An easy way to understand a psychographic profile, and how it provides a great deal of clarity regarding your audience, can be demonstrated with this quick quiz Read More »

What Colors Best Represent Your Company

By understanding the psychological impact of each color, your brand can better convey its message. What kind of message do you want to send? Read More »

Less Is More

Tags: Branding | Strategy

When Sioux Empire Safety Village first came to JamesDugan with the need of an impactful campaign focused on impaired teen driving, and highlighting their ‘simulated reality driving program’, we knew we would need to master the art of simplicity. Read More »